Post by account_disabled on Jan 8, 2024 21:24:17 GMT -6
Providing clear explanations of what a page is about and what actions to take is crucial. Forms serve many UX-enhancing purposes, but the primary aim of the game here is to guide the user seamlessly through their journey while providing as much context on a product or service as humanly possible. Example from Spotify Example from Spotify This simple yet effective form from Spotify provides an instructional and punchy headline as well as a striking visual design that allows the user to personalize their listening experience with ease.
Remove Concerns and Always Explain Your aim here is to help the user feel comfortable with what’s happening. WhatsApp Number You can add a layer of reassurance to key elements of the journey, for example the product page or the checkout. Meeting the customer's needs is key. MailChimp famously have their mascot, Freddie, take the pressure off the user just before they send out a mail campaign. The language and graphics work well together and provide reassurance. It’s very effective and an example of understanding the mindset of the customer and meeting their needs. Example from MailChimp Example from MailChimp Don’t Leave Copy Up to the Developers When things go wrong,
Ensure you have provided copy for the developers to implement. System error messages by default are made by computers, for computers. But we’re designing the web for our customers, therefore instead of ‘System error (code #2234): An authentication error has occurred’, you could write something like ‘Oops, you typed the wrong password. Please try again.’ An example of how an error message can be recreated and improved. Credit: UX Planet An example of how an error message can be recreated and improved. Credit: UX Planet UX Writing: Final Thoughts Hopefully this article has given you a better understanding of the importance of writing for the web and providing better experiences for your customers. With these best practices, practical tips and examples in mind,
Remove Concerns and Always Explain Your aim here is to help the user feel comfortable with what’s happening. WhatsApp Number You can add a layer of reassurance to key elements of the journey, for example the product page or the checkout. Meeting the customer's needs is key. MailChimp famously have their mascot, Freddie, take the pressure off the user just before they send out a mail campaign. The language and graphics work well together and provide reassurance. It’s very effective and an example of understanding the mindset of the customer and meeting their needs. Example from MailChimp Example from MailChimp Don’t Leave Copy Up to the Developers When things go wrong,
Ensure you have provided copy for the developers to implement. System error messages by default are made by computers, for computers. But we’re designing the web for our customers, therefore instead of ‘System error (code #2234): An authentication error has occurred’, you could write something like ‘Oops, you typed the wrong password. Please try again.’ An example of how an error message can be recreated and improved. Credit: UX Planet An example of how an error message can be recreated and improved. Credit: UX Planet UX Writing: Final Thoughts Hopefully this article has given you a better understanding of the importance of writing for the web and providing better experiences for your customers. With these best practices, practical tips and examples in mind,